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Full-Service Gaming & Entertainment Marketing

Data-Driven Creative That Delivers

Turn competitor visits into your revenue. We combine creative, media, and deterministic data to capture, target, and convert players other properties are leaving on the table.

0
Client Revenue Attributed
0
Gaming Properties Served
0
Average Client ROAS
Serving Enterprise Gaming Across All Verticals

End-to-End Marketing Excellence

Six integrated capabilities that transform strategy into measurable revenue growth

01

Brand Strategy & Creative

Campaign concepting, brand positioning, and creative development built for gaming audiences. From big-idea campaigns to performance creative that converts.

Brand Strategy Creative Dev Campaigns
02

Media Planning & Buying

Full-funnel media strategy across CTV, programmatic, social, search, and direct mail. $100M+ in gaming media planned annually.

CTV & OTT Programmatic Direct Mail
03

Data Intelligence

ISP-authenticated IP targeting with 95%+ accuracy. Cookie-free identity resolution.

IP Targeting Device IDs
04

Competitor Conquest

Geofence competitor properties. Capture device IDs. Retarget their visitors with your offers.

Venue Replay Geofencing
05

Attribution

Closed-loop attribution from impression to visit to revenue. LTV modeling in real-time.

Foot Traffic LTV Models
06

Full-Service Production

End-to-end content creation from video to digital to print. High-volume production optimized for performance across all channels and formats.

Video Digital Print Social

Proven Performance

Real outcomes from enterprise gaming operations

Multi-Property Casino Group

Brand Relaunch & Media Overhaul

Complete brand refresh across 8 properties with new creative platform. Rebuilt media strategy around IP targeting and closed-loop attribution.

0 % ROI Improvement Year-Over-Year
Regional Casino Network

New Property Launch Campaign

Full launch campaign from brand development to grand opening. Integrated creative, media, venue replay targeting of competitor visitors.

0 % Opening Week vs. Forecast
Tribal Gaming Enterprise

Player Reactivation Program

Data-driven segmentation of lapsed players with personalized creative across CTV, programmatic, and direct mail with full attribution.

0 % Lapsed Player Reactivation
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Capture Their Customers

Geofence competitor locations. Capture device IDs. Retarget them with your message.

12,847
Devices Captured This Week
5
Competitor Geofences Active
34%
Retarget Conversion Rate
Competitor A - Downtown
3,241 devices ● Live
Competitor B - Eastside
2,847 devices ● Live
Competitor C - North Valley
2,614 devices ● Live
Competitor D - West End
2,198 devices ● Live
Competitor E - Riverside
1,947 devices ● Live

Campaign Intelligence Platform

Real-time visibility into every dollar spent and every visit attributed

Overview Campaigns Audiences Attribution
Active Campaigns
24
Across 8 Properties
Monthly Media Spend
$2.4M
+12% vs. Plan
Attributed Revenue
$18.7M
7.8x ROAS
Revenue Attribution Last 30 Days
Property Visits 34,892
Conversion Rate 12.4%
Avg. ROAS 7.8x
CTV Campaigns
8
2.1M Impressions
Programmatic
12
4.8M Impressions
Direct Mail
4
186K Pieces
Summer Slots Campaign - CTV creative approved 1h ago
Players Club Reactivation - Mail drop complete 3h ago
Weekend Promo - Programmatic live across DSPs 5h ago
Total Audience
2.4M
Matched Households
IP Match Rate
96.2%
ISP Authenticated
Venue Captures
847K
Last 90 Days
Competitor A geofence: 2,847 devices captured 2m ago
Web-to-home match: 1,293 households identified 8m ago
High-value segment updated: 48,291 profiles 15m ago
Visits Attributed
34.8K
This Month
Revenue Attributed
$18.7M
Closed Loop
Cost Per Visit
$68
-14% vs. Prior
CTV attribution: 892 visits, $4.2M revenue Today
Direct mail attribution: 1,847 visits, $8.1M revenue Today
Programmatic attribution: 2,103 visits, $6.4M revenue Today
Device Graph Builder

Ingest IP addresses, MAIDs, and location signals. Build unified player profiles across devices.

Audience Activation

Push segments to DSPs, CTV platforms, and direct mail providers. Real-time sync.

Venue Replay Dashboard

Define geofences. Capture device IDs. Trigger retargeting campaigns automatically.

Foot Traffic Attribution

Match ad exposures to physical visits. Measure lift. Calculate true ROAS.

Let's Talk Strategy

Whether you're launching a new property, scaling route operations, or modernizing your player marketing—we're ready to deliver results.

hello@arcanenet.com
(678) 444-3372
24-48 Hour Response

Senior strategist will respond within two business days