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Full-Service Gaming & Entertainment Marketing

Data-Driven Creative That Delivers

Turn competitor visits into your revenue. We combine creative, media, and deterministic data to capture, target, and convert players other properties are leaving on the table.

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Client Revenue Attributed
0
Gaming Properties Served
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Average Client ROAS
Serving Enterprise Gaming Across All Verticals

End-to-End Marketing Excellence

Six integrated capabilities that transform strategy into measurable revenue growth

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Brand Strategy & Creative

Campaign concepting, brand positioning, and creative development built for gaming audiences. From big-idea campaigns to performance creative that converts.

Brand Strategy Creative Dev Campaigns
02
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Media Planning & Buying

Full-funnel media strategy across CTV, programmatic, social, search, and direct mail. $100M+ in gaming media planned annually.

CTV & OTT Programmatic Direct Mail
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Data Intelligence

ISP-authenticated IP targeting with 95%+ accuracy. Cookie-free identity resolution.

IP Targeting Device IDs
04
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Competitor Conquest

Geofence competitor properties. Capture device IDs. Retarget their visitors with your offers.

Venue Replay Geofencing
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Attribution

Closed-loop attribution from impression to visit to revenue. LTV modeling in real-time.

Foot Traffic LTV Models
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Full-Service Production

End-to-end content creation from video to digital to print. High-volume production optimized for performance across all channels and formats.

Video Digital Print Social
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Proven Performance

Real outcomes from enterprise gaming operations

Multi-Property Casino Group

Brand Relaunch & Media Overhaul

Complete brand refresh across 8 properties with new creative platform. Rebuilt media strategy around IP targeting and closed-loop attribution.

0 % ROI Improvement Year-Over-Year
Regional Casino Network

New Property Launch Campaign

Full launch campaign from brand development to grand opening. Integrated creative, media, venue replay targeting of competitor visitors.

0 % Opening Week vs. Forecast
Tribal Gaming Enterprise

Player Reactivation Program

Data-driven segmentation of lapsed players with personalized creative across CTV, programmatic, and direct mail with full attribution.

0 % Lapsed Player Reactivation
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Capture Their Customers

Geofence competitor locations. Capture device IDs. Retarget them with your message.

12,847
Devices Captured This Week
5
Competitor Geofences Active
34%
Retarget Conversion Rate
Competitor A - Downtown
3,241 devices ● Live
Competitor B - Eastside
2,847 devices ● Live
Competitor C - North Valley
2,614 devices ● Live
Competitor D - West End
2,198 devices ● Live
Competitor E - Riverside
1,947 devices ● Live

Campaign Intelligence Platform

Real-time visibility into every dollar spent and every visit attributed

Overview Campaigns Audiences Attribution
Active Campaigns
24
Across 8 Properties
Monthly Media Spend
$2.4M
+12% vs. Plan
Attributed Revenue
$18.7M
7.8x ROAS
Revenue Attribution Last 30 Days
Property Visits 34,892
Conversion Rate 12.4%
Avg. ROAS 7.8x
CTV Campaigns
8
2.1M Impressions
Programmatic
12
4.8M Impressions
Direct Mail
4
186K Pieces
Summer Slots Campaign - CTV creative approved 1h ago
Players Club Reactivation - Mail drop complete 3h ago
Weekend Promo - Programmatic live across DSPs 5h ago
Total Audience
2.4M
Matched Households
IP Match Rate
96.2%
ISP Authenticated
Venue Captures
847K
Last 90 Days
Competitor A geofence: 2,847 devices captured 2m ago
Web-to-home match: 1,293 households identified 8m ago
High-value segment updated: 48,291 profiles 15m ago
Visits Attributed
34.8K
This Month
Revenue Attributed
$18.7M
Closed Loop
Cost Per Visit
$68
-14% vs. Prior
CTV attribution: 892 visits, $4.2M revenue Today
Direct mail attribution: 1,847 visits, $8.1M revenue Today
Programmatic attribution: 2,103 visits, $6.4M revenue Today
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Device Graph Builder

Ingest IP addresses, MAIDs, and location signals. Build unified player profiles across devices.

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Audience Activation

Push segments to DSPs, CTV platforms, and direct mail providers. Real-time sync.

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Venue Replay Dashboard

Define geofences. Capture device IDs. Trigger retargeting campaigns automatically.

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Foot Traffic Attribution

Match ad exposures to physical visits. Measure lift. Calculate true ROAS.

Let's Talk Strategy

Whether you're launching a new property, scaling route operations, or modernizing your player marketing—we're ready to deliver results.

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hello@arcanenet.com
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(678) 444-3372
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24-48 Hour Response

Senior strategist will respond within two business days