Precision Data for Gaming That Pays Off

We create amazing digital products

BetScope is the behavioral intelligence platform built specifically for gaming. Whether you’re managing a casino floor, sportsbook promotions, affiliate performance, or VIP player engagement — BetScope gives you the data advantage you need to win.

If you’re still marketing based on past transactions or basic loyalty data, you’re missing out on high-value players, smarter targeting, and untapped revenue.

Why BetScope?

BetScope gives casinos and sportsbooks the power to:

Score, segment, and target players in real time
Predict who will deposit, play, return, or churn
Drive engagement across channels — digital, on-property, and mobile
Eliminate wasted marketing spend
Track traffic quality and boost affiliate revenue
Support responsible gaming efforts with built-in compliance tools

Data Match

We track mobile devices, spending behavior, and betting signals across digital and real-world environments.

Player Scoring (PTS™)

Every player is scored using our Propensity to Play Score — ranking their likelihood to deposit, bet, return, and remain loyal.

Real-Time Intelligence

We help you deploy smarter offers, ad targeting, and retention strategies instantly.

Insight Deployment

Push data into your CRM, DMP, or host strategy to act on insights — without friction.

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Who BetScope Helps

Casinos (Tribal + Commercial)

Online Sportsbooks & iGaming

Affiliate Networks & Media Buyers

VIP & Player Development Teams

Compliance & Responsible Gaming Officers (we know who you can’t market to, too!)